The color purple, one with immense power and a tendency for greatness, started as a privilege for ancient monarchies and made its way through time as an exceptionally unique color only the bravest dared to conquer. Purple made waves during the impressionist period, as Claude Monet became so obsessed with it, he and other fellow impressionists were accused of contracting something called violettomania. They were particularly drawn to the color since it conveys a sense of calmness, introspection and mystery but its connotations extend to the ideas of melancholy and sorrow, as it comes closer to blue. Purple has also been associated with the future because it strikes as original and innovative, reminding us of a cyberpunk genre, the closer it gets to red the more it irradiates fantasy, playfulness and joy. We must give credit where credit is due to the pop art king Andy Warhol, for his visionary use of neon purple hue´s which made purple popular again and created a viral outburst of people contracting violettomania in this modern era. So, tell us, do you also suffer from violettomania?
Art Curator Lea Friant